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The Brand with the 3 Stripes

adidas brand history logo

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#1 FullHeads

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Posted 25 August 2012 - 07:51 AM

Witch one do you like the best ?
Attached File  addidas-logo.jpg   7.06KB   1033 downloads

////a little history:
The 3-Stripes mark is without doubt the quintessential adidas symbol. It was created by the adidas company founder, Adi Dassler, and first used on footwear in 1949. Dassler created a symbol that could be immediately recognized when his footwear was used in athletic competition and associated with adidas. He emphasized the association with the slogan “The Brand with the 3 Stripes”. The 3- Stripes were first used on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an adidas symbol.

adidas expanded into the leisure and apparel sector, and this prompted Käthe and Adi Dassler to seek a new, additional identification mark for the adidas brand in the late 1960s. In August 1971, the Trefoil was born, out of more than 100 ideas.Inspired by the 3-Stripes, it is a geometric execution with a triple intersection, symbolizing the diversity of the adidas brand. This symbol was first used on adidas
products in 1972, and later became the company’s corporate symbol. Today it plays the important role of representing the adidas Sport Heritage division.

In 1997, adidas decided to introduce an integrated corporate design, choosing as the core element a new and yet familiar old logo: the 3 bars. It was designed in 1990 by the then Creative Director Peter Moore, and initially used on the Equipment range of performance products. It is inspired by the 3-Stripes as they appear on footwear. The shape formed by the bars also represents a mountain,indicating the challenge to be faced and the goals to be achieved.

#2 jjyepez

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Posted 25 August 2012 - 12:51 PM

Hi FullHeads,

Nice article, I have always thought that adidas logo has been underestiamted ..
I like the mountain one better than others
but I also love the trifoil one because of the memories associated with it, those good old years.

Thanks for sharing, :)
Regards,
--
jjy

#3 FullHeads

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Posted 27 August 2012 - 09:48 AM

yeah, trifoil has some nostalgy :)

// one other intresting fact is that Adi Dassler's brother later established other well known company PUMA, quite a family :)

Edited by FullHeads, 04 September 2012 - 12:48 PM.


#4 Squewheet

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Posted 29 August 2012 - 10:25 PM

I really like the mountain one the best. The article was a great read.....an i learnt something new today about.

#5 PaintedPony

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Posted 03 September 2012 - 07:24 PM

Thanks for sharing. I really enjoy reading history and ideas behind logos and seeing the progression throughout the years. I like the original 'mountain' logo best.

#6 Elijah

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Posted 10 October 2012 - 08:31 AM

Very nice article, thank you

#7 HappyGD

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Posted 10 October 2012 - 04:06 PM

The original mountain version is my fav. It's structurally sound and easy on the eyes

#8 kikatt

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Posted 05 November 2012 - 04:42 AM

Learn something new about commercial art. Thank you for the post!

#9 arahiko

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Posted 16 January 2013 - 12:54 AM

Yes adidas has a strong sign. the timeless 3stripe will always can easily recognize. like the post :D

#10 FEMAE

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Posted 04 March 2013 - 01:34 PM

For me, it has to be the trifoil :).

#11 tenjo

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Posted 29 March 2013 - 10:02 PM

i think this logo was, is, and will always be brilliant, no matter what the shape of the logo, you can straightly recognize that the logo is ADIDAS, 3 stripes concept is genius, its a brand power/ strenght.

#12 Dskwkrs

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Posted 24 April 2013 - 09:48 AM

Adadias.. 3 bar mountain... good ol memories of those break dancing days.. when the cuffs and addi was cool.. lol its jus addi standing proud.. unless your on that 70's show lol

#13 sach

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Posted 27 January 2014 - 12:11 PM

1 st one i like

#14 shiny

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Posted 27 January 2014 - 06:23 PM

1st one i like most...
And nice article...

#15 Sanjaya Kunwar

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Posted 20 March 2014 - 03:10 PM

Very informative article. Thanks for sharing. Also, how will be the next three-stripes logo of adidas in its new business project, just wondering.

#16 galib1992ict

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Posted 26 March 2014 - 06:28 PM

These logo also matches with recent flat design idea

#17 ClaunchDesign

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Posted 14 April 2014 - 07:46 AM

The "leaf" design is probably my least favorite. To me, the lines clash with the leaves and it is not as structured as the original. I want to like the circle concept but I think that the execution is off. The way the lines flow across the circle is unnatural, almost like a bad representation of the AT&T logo. The original mountain design is by far my favorite. Very simple and iconic.

#18 galib1992ict

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Posted 15 April 2014 - 08:16 PM

Why a single brand is using three logo? Is there any reason like Red Cross?

#19 Jefrildsign

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Posted 16 April 2014 - 07:42 PM

this very nice article... thanks.
ADIDAS "3 stripes mountain and trefoil" is it cool logo design ... :)

#20 ClaunchDesign

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Posted 17 April 2014 - 12:49 AM

Why a single brand is using three logo? Is there any reason like Red Cross?


They are not currently using all three logos. These are the Adidas logos over the course of many years, the round one being the newest. It is called "re-branding" and many large companies do it every decade or so.





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